Air Max Day 2018
The most important day on the Nike Sportswear calendar is Air Max Day. In 2018 we celebrated with the re-release of Air Max heritage favorites, AM180 and AM93 as well as the release of the Air Max 270. At the time it was fitted with the largest Air bag ever produced. The shoe was a run-away success.
Art Direction: Serif Ozcan and Nico Sala
Digital Design: Peter Gjovik