Behind The Design: Air Max 2090
The Air Max 2090 was the Air Max Day product offering in 2020. Taking inspiration from a number of iconic Air Max silhouettes the 2090 takes inspiration from the past and projects it into the future. For our story we imagined a world in which the 2090 designer John Koesnick transmitted himself design notes from the future to inspire the 2090’s design in the present.
Art Direction: Peter Gjovik
Director: Anton Du Preez
Production: Art School Athletics