Behind The Design: Air Max 90
To commemorate the thirtieth anniversary of the Air Max 90 the Nike Air Max product team recreated the shape and feel of the original Tinker Hatfield design in loving detail. I partnered with the Air Max product line manager, Reggie and Air Max 90 Recraft design lead, Julianna to tell that story across Nike channels.
Art Direction: Peter Gjovik
Photography: Paul Reidmiller, Lee Puente
Editing: Oscar Mirzayev