Behind The Design: Air Max 90

To commemorate the 30th anniversary of the Air Max 90 the Air Max product team recreated the shape and feel of the original Tinker Hatfield design in loving detail. I partnered with Air Max product line manager Reggie and product designer Julianna to tell that story.

Art Direction: Peter Gjovik
Creative Direction: Jake Gevalt, Everett Vangsnes
Photography: Paul Reidmiller, Lee Puente
Editing: Oscar Mirzayev