Behind The Design: Air Max 90
To commemorate the 30th anniversary of the Air Max 90 the Air Max product team recreated the shape and feel of the original Tinker Hatfield design in loving detail. Partnering product manager Reggie and designer Julianna we brought the story of the recrafted icon to life.
Art Direction: Peter Gjovik
Creative Direction: Jake Gevalt, Everett Vangsness
Photography: Paul Reidmiller, Lee Puente
Editing: Oscar Mirzayev
To commemorate the 30th anniversary of the Air Max 90 the Air Max product team recreated the shape and feel of the original Tinker Hatfield design in loving detail. Partnering product manager Reggie and designer Julianna we brought the story of the recrafted icon to life.
Art Direction: Peter Gjovik
Creative Direction: Jake Gevalt, Everett Vangsness
Photography: Paul Reidmiller, Lee Puente
Editing: Oscar Mirzayev
