PETER GJOVIK
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Behind The Design: Air Vapormax 2020 Flyknit


Mar. 2020
             
    The Nike Air Vapormax Flyknit 2020 is one of the most sustainably made Nike’s to date. Using 75% recycled material we wanted to tell the story of how the Vapormax represents a new era of Nike manufacturing. We started out with the goal that our creative process should mirror the same sustainable process that went into the creation of the Vapormax. The end result is Nike Brand Design’s lowest carbon impact Behind The Design story to date.

Art Direction: Peter Gjovik
Creative Partners: Space150