Behind The Design: Air Vapormax Flyknit
The Nike Air Vapormax Flyknit is one of Nike’s most sustainable shoes to date. Using 75% recycled material, we wanted to tell the story of how the Vapormax represents a new era of Nike manufacturing.
We started with the goal that our creative process should mirror the same sustainable manufacturing process that went into the creation of the Vapormax. The end result was Nike Brand Creative’s lowest carbon impact Behind The Design story to date.
Art Direction: Peter Gjovik
Creative Direction: Dawn Yanagihara
Creative Partners: Space150
