Converse Ho24 Digital Visual Center
Unified multiple content families through the devlopment of a digital visual center during Converse’s highest volume shopping season of the year.
Developed distinct creative approaches for dotcom, email, and social to support key sale moments and exciting holiday content.
Deliverables:
Motion Design and Templates
Lockups and Type Treatment
Seasonal and Sale Color Palletes
Layouts and Design per Channel
Creative Direction: Hadley Adams, Rachel Kayuk
Design Direction: Peter Gjovik, Armond Aponte, Ann Jiang
Art Direction: Alyss Barnes, Matthew Gould-Lucht
Narrative Direction: Monica Dybuncio
Digital Strategy: Jacquline Bromby
Digital Designers: Ari Scalia, Hannah Scibetta, Sarah Christoper, Taco Shinozuka, Aubreigh Brunschwig, Liza Farrell
