Nike Fleece

“Give Nike Fleece a Heartbeat”

Reset the Nike Fleece business in North America. 

Along side the talented teams at Industry and Instrument we developed a crative suite that powered a seasonal journey across dotcom, app, retail, and social. Driving +70% year over year growth for the category.

Art Direction: Peter Gjovik
Creative Direction: Christopher Gray
Design Direction: Christine Weber, Brittany Teng
Photographers: Alex Webb, Kanya Iwana, Samone Zena, BrightBlack
Creative Partners: Industry, Instrument
Production Partners: BaM
Styling: Marcus Paul