Nike Fleece
“Give Nike Fleece a Heartbeat”
Reset the Nike Fleece business in North America.
Along side the talented teams at Industry and Instrument we developed a crative suite that powered a seasonal journey across dotcom, app, retail, and social. Driving +70% year over year growth for the category.
Art Direction: Peter Gjovik
Creative Direction: Christopher Gray
Design Direction: Christine Weber, Brittany Teng
Photographers: Alex Webb, Kanya Iwana, Samone Zena, BrightBlack
Creative Partners: Industry, Instrument
Production Partners: BaM
Styling: Marcus Paul
![](https://freight.cargo.site/t/original/i/9d5e53acc597fc4bd74f39c5910507ad4bbc7da53d6ad9c427bccd3dd9223191/FA21_Nike_Fleece_Hero_approved.jpg)
![](https://freight.cargo.site/t/original/i/46461f6da016c44fecd900952716e5c4258643c712bd39ac1cc0ae916eacbb94/FA21_Nike_Fleece__Corner_approved.jpg)
![](https://freight.cargo.site/t/original/i/281f8abd1b8104aee89528dbb1bcfff6d4b881b37c3cf34dbe68ff84b49204c0/NIKE_FLEECE_LOOKBOOK_01_249.jpg)
![](https://freight.cargo.site/t/original/i/0ef2d50b6be065c917eae6173b94e52f887079e0ee70131dd7f1d3e5e2376870/NIKE_FLEECE_LOOKBOOK_03_061-1.jpg)
![](https://freight.cargo.site/t/original/i/540b1d019f5a98128a6b444d168d6416249d048d8b727e442b6bc5f592797e34/NIKE_FLEECE_LOOKBOOK_02_210-1.jpg)
![](https://freight.cargo.site/t/original/i/87b1e481aee5c3de21bf3ba0551764b16e84eb7b45910cc8d121e0e4209cf189/323511-06-0029.jpg)
![](https://freight.cargo.site/t/original/i/f1f7fb862c58d48a896bfff3b8cc867f13e5531c136dc94312df93bf3bd0f4b7/NIKE_FLEECE_LOOKBOOK_01_104.jpg)
![](https://freight.cargo.site/t/original/i/a4658bd03772d1a0c653ff31436f35a8813e5092160c64aec18a3f06fb41d16f/NIKE_FLEECE_LOOKBOOK_02_117-1.jpg)
![](https://freight.cargo.site/t/original/i/f3a2f134731872ad0c8f2177e4e410428904058f08bc9415ca4921073734f079/NIKE_FLEECE_LOOKBOOK_04_046-1.jpg)
![](https://freight.cargo.site/t/original/i/c44240469ad9e4bc78b813d8551a22d349bdde7b9178535f026bfac3b153e05a/NIKE_FLEECE_LOOKBOOK_02_015.jpg)
![](https://freight.cargo.site/t/original/i/900fa5a0fde809f8a0819ca8127c395e83e9517bac2236a0f3031e5bb2d73b12/NIKE_FLEECE_LOOKBOOK_03_090-1.jpg)
![](https://freight.cargo.site/t/original/i/f1f7fb862c58d48a896bfff3b8cc867f13e5531c136dc94312df93bf3bd0f4b7/NIKE_FLEECE_LOOKBOOK_01_104.jpg)
![](https://freight.cargo.site/t/original/i/276384fe853963d5a033846880a4bf7b9478400980aa8a64e95e2dd922f0f9b0/Frame-3.png)
![](https://freight.cargo.site/t/original/i/e311486d755f4a6f9ecfd71d69482f8ef523a2815aa0181d1c23449956524b15/HO21_FLEECE_ROMULUS_FAMILY_LOOK_02_252-R3.jpeg)
![](https://freight.cargo.site/t/original/i/db2accf551bc0e27012a45189d52800f38a7d581a03af7183ac76d533700d183/HO21_FLEECE_ROMULUS_FAMILY_LOOK_01_015-R3.jpeg)
![](https://freight.cargo.site/t/original/i/ce0274d686a446d5c537ad6e713852b98e6fc78fbc9b852b5479f7fc3ddf032f/HO21_FLEECE_ASHLEY_BRANDON_LOOK_02_012.jpeg)
![](https://freight.cargo.site/t/original/i/3d61111c0a74c9110972b609865c82520ad9f229c4fd8f04a96b399af8cd2e3c/HO21_FLEECE_MR_CARMACK_LOOK_01_034-R3.jpeg)
![](https://freight.cargo.site/t/original/i/c01351c6f3524a702f1a552cefa08cdfd9cf5d2da45178fb7233fee87f19c931/HO21_FLEECE_ROMULUS_FAMILY_LOOKBOOK_02_004-R2.jpeg)
![](https://freight.cargo.site/t/original/i/6e2770315498e8642f9040286eafff87056f9e103d1e4144506139fb24df807f/HO21_FLEECE_ASAP_EVA_LOOK_01_191-R3.jpeg)
![](https://freight.cargo.site/t/original/i/1d628902c283671da1b0cbc4d64c769e49ed47e6d677f9d6504fce5f8bd59dff/HO21_FLEECE_CHIKA_LOOKBOOK_01_177.jpeg)
![](https://freight.cargo.site/t/original/i/8953865ca28aea6e65dc4b421a255e2b576930f5a9379a7f312c56d96dfedf71/HO21_FLEECE_ROMULUS_FAMILY_LOOK_01_209-R3.jpeg)
![](https://freight.cargo.site/t/original/i/56d658d8b1eed5ef55dfd46aadf97fde7c55edf426aa260cd795778be8571f90/HO21_FLEECE_ASAP_EVA_LOOK_01_063-R3.jpeg)