Nike Fleece Fa21
Brand reset for the Nike Fleece business in North America. Nike has the largest assortment of sweatshirts and sweatpants in the marketplace, but was lacking brand distinction compared to it’s competitors.
✨ “Give Nike Fleece a Heartbeat” ✨
Led pre-pro, on-set, and post production creative teams. Resulting in a 6 week content journey that pushed Fleece into owning the top 10 apparel styles for mens and womens across the Nike digital ecosystem.
Art Direction: Peter Gjovik
Photographer(s): Alex Webb, Kanya Iwana, Samone Zena
Creative Partners: Industry, Instrument