Nike Trail Running

Trail running is one of the most extreme sports in the world and Nike Trail athletes regularly compete in and win some of the most prestegious 100+ mile races.  But outside of regulated competition it is a medidative practice with a dedicated community of runners.  

Exploring this contrast with some of Nike’s elite runners was at the heart of our creative for our Trail Running refresh. What it revealed was a joyful, exciting, fun vision of running for anyone brave enough to step off the pavement.

Art Direction: Peter Gjovik
Creative Direction: Christopher Gray, Remco Vloon
Narrative Direction: Hayden Gilbert
Design Direction: Christine Weber
Photographer: Jake Jones
Production Partner: BaM
Styling: Victoria Mesenbrink, Studio Zemog
HMU: Kylie Solie