Tech Pack 2019

Nov. 2019

Nike Tech Pack has been a seasonal offering of the Sportswear category since 2015. For the Fa19 season the collection became run/train/live proposition needed a visual reset to align with new marketing goals. Mindset segmentation played a critical role in the success of the marketing journey.

Art Direction: Serif Ozcan and Andre Simmons
Digital Design: Peter Gjovik